They also created a new tagline: “Your place to talk” to focus more on general-purpose communication. Since they’ve established their advantage within the gaming industry, they are now shifting their focus to other target groups from various industries.Īs a matter of fact, Discord changed its motto from “Chat for Gamers” to “Chat for Communities and Friends”. The features, such as the ability to have large chatrooms, the ability to generate news from different websites as they are being published, as well as the fact that we are talking about a lag-free platform, started to attract traders invested in the financial markets. They are gradually starting to attract a different range of users. However, as they continue to expand, their targeting audience is growing with it. Their initial success was based on a well-defined target market: the gamers. Since the official lunch back in 2015, Discord has evolved significantly. Zoom saw significant global growth in 2020, and even though it faced some security issues, it is still going strong and it’s one of the leaders in the video conferencing world. The platform was initially intended for enterprise customers – large institutions with IT support.īy 2017, they became a unicorn company, and by 2019 became profitable. It was founded in 2011 by Eric who was a Cisco engineer and executive. However, their overnight success took nine years. Many would say Zoom was a boom that happened in a matter of months. The software doubled its monthly user base to about 140 million. In June 2020, Discord announced it was shifting focus away from a video gaming platform to a more all-purpose communication and chat tool. This made it easy for people to participate in video conversations and texting.Īfter a while, Discord began to take off. Having this in mind, in 2015 they created Discord. The founders, Jason and Stan were passionate about video games and the idea behind them: creating friendships. The reason why Discord happened was quite simple: talking to friends around the world and playing games. Sign up free Please, enter a valid email Prologue
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